Dallas Internet Marketing

Quality Link Sources for Dallas Real Estate Agents

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For internet marketing and SEO, links are where it is at. From a marketing standpoint, a quality link from a reputable source can send steady, high quality traffic and can be a great piece of social proof of value. From an SEO standpoint, the more and better links you have, the better your rankings in search engines.

But, like so many people ask, where do you get links from? Especially, in my industry that is (fill in your adjective here).

The answer as always depends on your market, your connections, your knowledge and your ability to see opportunity. For Dallas Real Estate Agents, here’s a quick list of golden sources that with some time, effort and patience would bring great dividends.

1. Niche Magazines

Dallas Dirt Real Estate Magazine

The first one that comes to mind is Dallas Dirt from D Magazine. A quick look at their home page reveals 11 links to Dallas realtors and real estate agents. It is a high quality magazine, with great writing and would be an honor to be mentioned in it.

A search on Google for Dallas magazines reveals a good starter list.

2. Make a donation to a charitable cause or underwrite a project they are trying to accomplish.

Now, you can’t do this with strings attached, but I found several organizations linking to realtors who had been majorly involved their projects. Without giving away the realtor or the organization, this is a great high quality link for SEO purposes and a great pr move for the realtor as well.

3. Be a testimonial for someone else

Everyone is looking for someone to vouch for them. Do you have associates or service providers that include case studies or testimonials on their websites? Can you give a solid recommendation for someone else? This could be a great source of easy links.

4. Client Websites

Tons of people have family blogs these days, where they chronicle their kids growth, their vacations, new jobs, new homes etc. They are already going to write and show pictures of their new home. Why not ask for a mention of your service? These are authentic, word of mouth referral links that have a chance of driving real business.

5. High Quality Directories

Often, you get what you pay for here. Placement in high quality directories, can cost a bit up front, but the link juice that flows from a listing in such a directory can give your website a nice boost. I am referring to Yahoo Directory, Best of The Web and a few other directories.

6. Lateral Thinking

This is the most powerful of all the sources. It’s called lateral thinking in content creation. Real estate is a field with many facets. As you well know, when people are looking to move, they are looking at more than just the house. They are looking for information on school districts, taxes, historical land prices and so on. If you are the expert on an area and you know the history, the politics and the culture of your neighborhood, this can become a powerful source to draw links from school websites, community websites, university websites and so on. The sky is the limit in this area.

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