Internet Marketing Opportunities
This is part four of the Business Owner’s Guide to Internet Marketing. The other posts in the series are:
- Introduction
- Is Internet Marketing Right for My Business?
- What’s In a Website?
- Internet Marketing Opportunities (This Post)
- Why Search is Powerful.
- How do Search Engines Work?
- What is SEO and What are Opportunities for Your Business?
- Pay Per Click Marketing and Opportunities for Your Business
- Relationship Driven Internet Marketing
There are two basic categories into which most internet marketing campaigns falls into:
- Search Related Internet Marketing
- Relationship Related Internet Marketing
A search related internet marketing campaing involves harnessing the power of search engines like Google, Bing and Yahoo to put your website in front of customers who are looking for your type of product. These searching customers don’t need to have previously known you, or any one else you know, they are simply looking for a supply to meet their demand.
The next four posts will cover topics related to search based internet marketing campaigns, focusing specifically on:
- Why search is powerful
- How search engines work
- Search Engine Optimization
- Pay Per Click Marketing
The second type of internet marketing campaigns are relationship driven. These still are looking to supply customer demand, but rather than using the channel of a search engine, this type of campaigns focus on relationships as the means of connection. The two types of relationship driven internet marketing campaigns we will cover are:
- Social media marketing (Facebook, Twitter, etc.)
- Email Marketing
We will get to those topics after we cover the search related topics.
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