Dallas Internet Marketing

Pay Per Click Marketing and Opportunities for Your Business

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This is part eight of the Business Owner’s Guide to Internet Marketing. The other posts in the series are:

• Introduction
• Is Internet Marketing Right for My Business?
• What’s In a Website?
• Internet Marketing Opportunities
• Why Search is Powerful.
• How do Search Engines Work?
• What is SEO and What are Opportunities for Your Business?
• Pay Per Click Marketing and Opportunities for Your Business (this post)
• Relationship Driven Internet Marketing

Pay Per Click advertisements are ads that are included within search results or on various websites. The advertising company pays based on the number of web users who click the ad to find out more. Here are a couple of examples:

PPC Ads in Google Search Results:

PPC Ads on A Website:

PPC Marketing is Highly Targeted

There are several things that make these type of ads powerful and effective:

• The cost a company pays per click varies depending on the industry and can be as low as $0.05 a click. The prices can scale up to even $30 a click for highly lucrative industries.
• The cost per click also varies based on the quality of your website. If you have a higher quality, more on-target website, your cost per click is cheaper.
• Ads can be micro-targeted in their message: if your company is running a special that week, your ads can show up almost instantly with the details of your sale.
• Ads can be micro-targeted in their position: they can be set to show up for a specific search term like “Dallas homebuilder” or set a bit broader they can show up for search terms related to “Dallas homebuilder” like “recommended homebuilders in Dallas” or “custom home in Dallas.”
• Ads can be targeted to the specific audience that you want to reach. For example, if you wanted to target viewers from the Dallas area only, who are reading the home and garden section of the New York Times on Sunday afternoon, you have the power to target that specific audience.

The other added benefit to PPC ads is that they can be monitored in such a way that you can see which ads are getting clicked at a higher rate than others, which ads actually convert to the action you are looking for and your ad campaign can be adjusted to what is working most effectively at reading your customers. You can also choose how much you want to spend on a given day and can adjust your budget at any time.

In the next post we will cover relationship driven internet marketing opportunities. Stay tuned for more!

Photo Attribute: Wili Hybrid