Services
I do custom internet marketing.
What that means is this: I take time to understand your business needs, the season that you are in and the goals you are looking to achieve. From that knowledge we can assess how to develop a plan to help take your business further.
Some of the services I can offer include:
Market Analysis:
Not sure if internet marketing is a good fit for your industry? I can put together a marketing initiative to “test the waters” for potential profits and return on investment. This results of this initiative will give you a solid idea of the potential opportunities for your specific business in your specific industry, region and price range.
Search Engine Optimization:
- Site Review- If you have an existing site, I can give it a “check-up” to tell you specific strengths and weaknesses of your site and recommendations for improvements. The site review is the basis for any seo campaign. Its kind of like how people recommend you get a check up before you start an exercise program. There is no point in starting to train for a marathon if you have a torn ACL. First, you get your ACL repaired and rehabbed and then you launch into the athletic training. A site review can let you know if your website has a torn ACL, or if it is ready to launch a serious run for rankings in the search engine and profits through the site. With the completion of the site review, should you want to do the work yourself, you could walk away with a road map to success.
- On Page Optimization- Again, going back to the marathon and the torn ACL illustration. On page optimization is similar to the rehab program you would undergo after a torn ACL- strengthening the parts within so that you can perform up to your potential. This includes taking the recommendation points from the site review and practically applying them to your site.
- Link Building- Quite simply this is developing high quality links pointing toward your site- the high intensity training program for the marathon we have been talking about. I don’t waste my time on getting thousands of links from low quality sites. I don’t use software to make an easily replicated strategy (that your competitors could create to follow in your footsteps). I focus on helping you create high quality content that people want to link to, and high quality relationships to help promote your business.
PPC (Pay Per Click Marketing):
- Campaign Creation: This includes setting up the campaigns, the creation of ad copy, keyword research, and a bidding strategy. This is another “road map” type service. If you wanted to you could take the map and implement it yourself.
- Campaign Monitoring: Following the creation of the campaign, this phase is the execution and fine tuning of the campaign to bring maximum ROI.
Analytics:
- Installation and Customization: Analytics is the bread and butter of any marketing campaign. It allows you to see how many people come to your site, the ways they interact with your site and who are the best converting customers. For example, if you are a Dallas home builder, your analytics could tell you that people who find your site through searching for “new home builders in Dallas” convert into customers at a remarkably exceptional rate, while those who come to your site through searching for “new homes in Plano” don’t convert that well for you. With those insights, you can invest your time and effort into what is making money for you, and leave behind what doesn’t.
- Analytics Monitoring: I can keep track of your analytics numbers and look for any possible opportunities for us to exploit.
Conversion Optimization:
- Turn visitors into customers: Getting potential customers to your website is only a small portion of the battle. Your profits are determined by what they do when they get there. Conversion optimization works on tuning your website to communicate the desired message and convert your visitors into customers.
All of these services can be done a la carte or as part of a packaged campaign depending on what your goals are. Also, if you would like me to give you an introduction to “Do It Yourself” internet marketing and help you create a roadmap for success, I can do that as well.