Dallas Internet Marketing

The Value of A BOTW.org Link

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Is getting listed in BOTW.org worth it?

First as I pointed out in the post about Business.com, lets look at what Matt Cutts says regarding paid directory submissions.

To summarize he notes:

• Does it have End User Value: is it  a list of links or is it valuable to users? BOTW is fairly stringent about the quality of the websites they list, actually making it a decent directory for finding relevant sites, so yes it has an end user value.
• Is There a High Price Point on Getting In: The higher the better… At $299 (for the one time listing) its a pretty high price point.
• Does it have Editorial Value: Do some sites get rejected, and like I said before the answer is yes on that front.

Note that BOTW along with Yahoo Directory are the two examples Mr. Cutts points out as being of high quality. There is your answer straight from Google’s mouth .

A few other reasons why I like BOTW for directory submissions:

• They offer a one off payment
• Pages in the directory even down 5 levels from the home page have been crawled recently
• Your site is grouped with topically relevant sites in your niche
• Your site link is listed on a page with a title that is important to your keyword niche
• Its a link that can separate you from competitors not willing to pay $299 to be listed.

So all in all, when I am doing directory submissions, BOTW is definitely on the list.